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True Market
Studies
At Sixel Consulting Group, we know Department of Transportation
statistics and airline reports only tell part of a market’s story.
That’s why we work so hard to make sure we have a “True Market”
vision for each of our airport clients.
The SCG True Market Study gives a real picture of the strength of an
air service market, supplementing traditional data sources with tens
of thousands of locally purchased tickets. Not only does an airport
get a look at its True Market size, but also a view of which
airports in the region its passengers are most frequently using
(leakage), why they drive, and what the local airport can do to
better serve people who live in its catchment area.
True Market Studies are a great way to illustrate demand that
doesn’t show-up in traditional data sources. Airline can see demand
they’re not meeting. SCG True Market Studies are a key component in
helping our partners land new routes. |
