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Community Meetings
One of the most overlooked facets of air service development is the
process of getting a community on board, in support of the airport’s
efforts. Sixel Consulting Group works hard in its client communities
to make sure the airport has the support of major businesses,
economic development agencies, and chambers of commerce. We travel
to many communities, meeting with key leaders, including airport
board members, elected officials, business executives, economic
development agencies, chambers of commerce, travel agents, and other
interested community members.
 These community
meetings include SCG’s take on the current state of the aviation
industry, an overview of the performance of the airport relative to
other regional airports, an overview of best practices to build air
service in the current environment, an outlook as to where the
industry is headed in the next 12 to 18 months, an a view as to how
that future environment will affect the market.
SCG also spends time speaking with local media about the importance
of the airport to the economy of a community. In some cases, SCG
team members can go door-to-door, meeting with key leaders in their
own offices, working to earn their support for future air service
endeavors.
We’ve found these meetings have long term impact. Many airports have
told us it helps to have a relative “outsider” deliver a message –
adding credibility to the airport’s efforts.
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